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    The Struggle Is Real

    One of our greatest freedoms is the freedom to choose. Regardless of the degree of complexity of the choices, being able to choose is a gift. As with our other freedoms, this gift comes with a cost. In 2011, John Tierney wrote an article for the New York Times Magazine entitled Do You Suffer From Decision Fatigue? It centered around the idea that we have a finite cognitive budget and each decision we make has a physiological cost. The more choices or decisions we make, the more energy we expend (spend). Now, it doesn’t take one of the several scientists quoted in Tierney’s article to tell us that we have more brain energy at the beginning of the day…

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