What’s in it for me? or WIIFM is an idea first popularized about a decade ago. From business journals to blogs, marketers were proclaiming the way to win over audiences was by explaining your product, service, or idea in the context of the individual benefit the recipient would experience. Looking at WIIFM from a different perspective, the question can also be a useful tool in personal reflection, self motivation, and drawing meaning from what we do. Instead of asking WIIFM about a future option, we reframe it to evaluate our present circumstances. Asking ourselves why we do what we do can help us connect, or reconnect, with the reasons for our choice. Like a mathematical shortcut,…